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- Sell user-specific data to a third party
- Enter into an agreement to display paid advertising on behalf of a third party; and
- In the event of an acquisition or asset transfer, the Company shall require any acquiring entity to adopt these requirements with respect to the operation of Ello or its assets.
While that might turn off some potential revenue flows (the company says it will make money by selling optional features), as the linked article points out, it hasn't turned off investors; Ello has now raised $5.5 million from investors.
According to Swearingen, the likely solution to internet trolls will be a combination of things. The expansion of laws like the one currently on the books in California, which expands what constitutes online harassment, could help put the pressure on harassers. The upcoming Supreme Court case, Elonis v. The United States, looks to test the limits of free speech versus threatening comments on Facebook. "Can a combination of legal action, market pressure, and societal taboo work together to curb harassment?" asks Swearingen. "Too many people do too much online for things to stay the way they are."
Advocates say they've heard murmurs of large law, consulting, and finance firms helping to cover the costs, although no one is broadcasting this support. Companies may be concerned about the public relations implications of the benefit – in the most cynical light, egg-freezing coverage could be viewed as a ploy to entice women to sell their souls to their employer, sacrificing childbearing years for the promise of promotion. Will the perk pay off for companies? The benefit will likely encourage women to stay with their employer longer, cutting down on recruiting and hiring costs. And practically speaking, when women freeze their eggs early, firms may save on pregnancy costs in the long run. A woman could avoid paying to use a donor egg down the road, for example, or undergoing more intensive fertility treatments when she's ready to have a baby. But the emotional and cultural payoff may be more valuable, helping women be more productive human beings.
At the same time, a study came out from Ohio State University saying some users rely on social media to alter their moods. For example, when a user has a bad day, he's likely to look up acquaintances who have it worse off, and feel a bit better that way. Now, going on social media is going to affect your mood in one way or another — shouldn't we try to understand that dynamic? Is there a way Facebook can run experiments like these ethically? (Or Twitter, or Google, or any similarly massive company, of course.)