Romney's social media team did well when it practiced its strategy carefully before big events like the debates. But Obama's social media team was often quicker to respond to things and more creative. According to Kress, at extraordinary moments campaigns can exercise what Isaac Reed calls "performative power," influence over other actors' definitions of the situation and their consequent actions through well-timed, resonant, and rhetorically effective communicative action and interaction. During the Romney campaign as many as 22 staffers screened posts for Romney's social media accounts before they could go out. As Romney's digital director Zac Moffatt told Kreiss, the campaign had "the best tweets ever written by 17 people. ... It was the best they all could agree on every single time."
"It is well-established that, prior to the Snowden reporting, Silicon Valley companies were secret, eager and vital participants in the growing Surveillance State. Once their role was revealed, and they perceived those disclosures threatening to their future profit-making, they instantly adopted a PR tactic of presenting themselves as Guardians of Privacy. Much of that is simply self-serving re-branding, but some of it, as I described last week, are genuine improvements in the technological means of protecting user privacy, such as the encryption products now being offered by Apple and Google, motivated by the belief that, post-Snowden, parading around as privacy protectors is necessary to stay competitive."
So, while he concedes the role of public relations in the ongoing cyber security push, Greenwald concurrently believes encryption is a "genuine" countermeasure. In other words, what we're seeing is mostly marketing hype... except for the part about strong encryption.
With regard to the promise of encryption as a privacy cure-all, history tells a markedly different story. Guarantees of security through encryption have often proven illusory, a magic act. Seeking refuge in a technical quick fix can be hazardous for a number of reasons.
Watson is selling his prized medallion because he has no income outside of academia, even though for years he had served on many corporate boards. The gold medal is expected to bring in between $2.5 million and $3.5 million when it goes to auction. Watson says that he will use the money to purchase art and make donations to institutions that have supported him, such as the University of Chicago. He adds that the auction will also offer him the chance to "re-enter public life." "I've had a unique life that's allowed me to do things. I was set back. It was stupid on my part," says Watson. "All you can do is nothing, except hope that people actually know what you are."