In addition to searching for the fastest horse and the best barbecue, the people of Louisville, Kentucky love looking for something else: online porn. BusinessInsider.com conducted a study using Google Trends and found Louisville residents the most likely to search for obscene material online. "You want to be number one in a lot of different things, but you certainly don't want to be number one for obscene searches across the entire country," said Bryan Wickens, president of Reclaim Our Culture Kentuckiana.