Follow Slashdot blog updates by subscribing to our blog RSS feed

 



Forgot your password?
typodupeerror
×
Image

"Tyrant" German Radio Ad Banned In UK 37

The Advertising Standards Authority (ASA) has banned a radio commercial for implying Germans are tyrants. The advertisement for a Reed recruitment website features an angry boss speaking in German. The ASA says: "We noted the ad used a German speaker, rather than someone speaking English, to portray the boss as 'a bit of a tyrant' and the humour derived from a stereotype at the expense of German people. We considered that the portrayal suggested that German people were more likely to be unreasonable or aggressive to others. We concluded that, given the extreme reaction and aggressive tone of the German-speaking boss, the ad reinforced a negative and outdated cultural stereotype of German people as overpowering and tyrannical and therefore the ad had the potential to cause serious offence to some listeners."

*

This discussion has been archived. No new comments can be posted.

"Tyrant" German Radio Ad Banned In UK

Comments Filter:
  • by Anonymous Coward on Wednesday January 20, 2010 @02:21PM (#30835096)
    Of course the original ASA response read, "Ve noted zat a german akcent ist nicht funny. Zey are not tyrants. You vill do as ve tell you und not run ze ad! Our vord ist final!!!"
  • by Vinegar Joe ( 998110 ) on Thursday January 21, 2010 @05:50PM (#30852192)

    Don't mention the war.

  • In Cuba (Score:3, Funny)

    by XB-70 ( 812342 ) on Thursday January 21, 2010 @06:39PM (#30853098)
    While at an all-inclusive resort in Cuba, our vacationing Teutonic friends arrived at dinner in virtual lock-step precisely at 6:00 PM. Orders were barked. The group split into sub-groups, some of whom reconnoitred the dining hall, spread out and 'claimed' tables. The rest proceeded to elbow their way to the front of every line, heap their plates with EVERYTHING and marched off leaving us in a state of shock and awe while the serving staff frantically tried to re-populate the buffet.

    But, apart from that, I think that the Brits are out of line with this ad.

  • by Hognoxious ( 631665 ) on Saturday January 23, 2010 @08:59AM (#30868982) Homepage Journal

    Are you going to shatter another stereotype by claiming that you have a sense of humour?

    Thought not.

The optimum committee has no members. -- Norman Augustine

Working...