Anti-Product Placement For Negative Branding

An anonymous reader writes "Product placement to promote your brand just isn't enough any more. These days, apparently, some companies are resorting to anti-product placement in order to get competitors' products in the hands of 'anti-stars.' The key example being Snooki from Jersey Shore, who supposedly is being sent handbags by companies... but the bags being sent are of competitors' handbags as a way to avoid Snooki carrying their own handbag, and thus potentially damaging their brand."

clever

[nopainogain]

i bet the jersey shore cast never even picks up on it.. i can picture them scratching their greasy waxed up heads going "why did chanel send me a louis vitton bag?"

Re:Playing around with anti-stars can be dangerous

[Anonymous Coward]

As nasty as Snookie is I'd still pay to see her and Jolie have a naked catfight which devolves into angry, then increasingly loving kissing and from there...

I want to bone snookie

[t0qer]

Sorry i f you disagree, but I think she's cute. I'd love to give her my toqerstick.

Snooki Phone

[SpockLogic]

Apple should send her an Android phone .....


Ducks.

Re:What?

[couchslug]

A "Snooki" is a delightful woman from a documentary about typical New Jersey residents, which should be fascinating to Slashdot readers who can't get enough such news from geek sites like TMZ. I commend the posting of this informative story.

Re:What?

[bandwidthcrisis]

what the hell is a snooki

A snooki is a blanket, with sleeves.

Re:clever

[Ihmhi]

If we can just get the cast of Jersey Shore to swim around in the gulf for a few hours all of the oil will be absorbed by their hair. No more industrial strength pomade for the boys, and no more seagulls that look like they came out of Tolkien's nightmares! Win/win.

Re:clever

[troc]

I dunno, I've never seen the point in being impressed with a 5 digit ID.