What Happens When You Let 100 Cats Loose Inside An IKEA? 29
In a perfect mix of Lolcats and viral marketing IKEA recently let 100 cats loose in one of their stores. The idea behind the commercial is that the cats would naturally seek out the most comfortable furniture. I can't wait until they try this with badgers.
Yeah. That'd work well in real life. (Score:5, Insightful)
The idea behind the commercial is that the cats would naturally seek out the most comfortable furniture.
As anyone who is responsible for cats knows, what we consider comfortable is a much smaller set than the set of objects that a cat can get comfortable on.
What happens? Viral marketing happens (Score:4, Insightful)
And that video is a video of people talking about cats in a store, with a few quick shots of cats. It is NOT a video of cats loose in a store, so it's viral FALSE advertising. I loved Ikea before, now I like them less.