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Gadget Tracks Brainwaves As You Watch TV 49

Posted by samzenpus
from the all-your-thoughts-are-belong-to-us dept.
Taking a cue from A Clockwork Orange, San Francisco neuromarketing firm EmSense has launched what it says is "the first ever scalable, non-invasive psychological and brainwave measurement technology — made specifically for market research." The EmBand measures your brain activity, your emotional responses, and your level of engagement in what you are watching on TV. The collected data is then sold to marketers who can come up with more interesting ads to be skipped over with your DVR.
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Gadget Tracks Brainwaves As You Watch TV

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(1) Never draw what you can copy. (2) Never copy what you can trace. (3) Never trace what you can cut out and paste down.

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