Nike to Unveil Self Lacing Shoes?

xTK-421x writes "Looks like Nike is announcing tonight (8:30PM PST) that they've finally been able to create the self lacing shoes from Back to the Future 2. TechCrunch reported on receiving an invitation to a Nike event taking place in Los Angeles today, where Nike would announce the release of the Air Mags, the self-lacing shoes that first made their appearance in Back to the Future II."

Forget the shoes

[milbournosphere]

Where's my hoverboard?

Re:Forget the shoes

[jeffmeden]

I had the same thought: you watched Back to the Future (any of them) and your take-away was "gee, shoes that tie themselves sure would be nice"? You better be working on a Mr Fusion, flux capacitor, hoverboard, hovercar, hovertrain, and last but not least a 1.21GW lightning inductor (one good storm could power most of the USA).

Re:Why

[badboy_tw2002]

Probably the same value as pumps, air, shox, lights, neon, pockets, gels, etc. About $50 on the pricetag. Value!

Re:cheaper...

[h4rr4r]

Which is good because she eats the other 65% of that, from the looks of her.

Re:Why

[tunapez]

A 'perceived value', regardless of real value to the end-user, makes a bigger margin if you hype it right. Who hypes crap better than Nike?

BTW, it is amazing how fast 'my' smelly feet problem disappeared after I stopped buying Nike/Reebok/Adidas shoes. Go figure.

Re:Forget the shoes

[Anonymous Coward]

Is it just me or does having to hover over a ball of lightning make the hoverboards seem even more awesome?

Re:Where is my freaking flying skateboard?

[wagnerrp]

Liquid nitrogen temperatures? Rare earth magnets operate at room temperature just fine. The problem is that they are not statically stable. Any pitching beyond perfectly aligned will cause the device to quickly and violently flip over, requiring excessive force to subsequently remove it from the ground.