Man Changes Name to "Mark Zuckerberg" After Facebook Sues Him

An anonymous reader writes "This has to be the funniest Facebook name story in a while. Facebook disabled the account of Israeli entrepreneur Rotem Guez because he runs a business called the Like Store, where he sold Likes to advertisers. Guez countered by suing Facebook for deleting his accounts on the social network. Facebook countered with its own cease and desist letter. Guez didn't respond to Facebook's demands. Instead, he legally changed his name to Mark Zuckerberg. 'If you want to sue me, you're going to have to sue Mark Zuckerberg,' Guez reportedly told Facebook."

Who is Emil Protalinski?

[gotpaint32]

Why is Emil Protalinski's photo being displayed for this headline? It would lead the uninclined to think that is a photo of Mark Zuckerberg, aka Rotem Guez. Slashdot editors need a clue.

Re:Who is Emil Protalinski?

[Trepidity]

He's the author of the linked article. Slashdot seems to now be using a heuristic grab-photo-from-linked-page algorithm, like Facebook and Google Plus do, that often screws up.

Re:Why would they have problems suing him?

[scubamage]

No, not really. He is selling likes to companies that are trying to drum up business. If you think all of the people who are "liking" things are actual people, they're not. Basically suppose you are an online retailer trying to get noticed. You purchase 2000 likes, and 2000 fake people suddenly like your store. This causes you to show up higher in facebook's search rankings. Its not spam. Its a bit shady, but it has nothing to do with unsolicited email.