A growing number of colleges are providing graduating students tools to improve their online image. The services arrange for positive results on search engine inquiries by pushing your party pictures, and other snapshots of your lapsed judgement off the first page. Syracuse, Rochester and Johns Hopkins are among the schools that are offering such services free of charge. From the article: "Samantha Grossman wasn't always thrilled with the impression that emerged when people Googled her name. 'It wasn't anything too horrible,' she said. 'I just have a common name. There would be pictures, college partying pictures, that weren't of me, things I wouldn't want associated with me.' So before she graduated from Syracuse University last spring, the school provided her with a tool that allowed her to put her best Web foot forward. Now when people Google her, they go straight to a positive image — professional photo, cum laude degree and credentials — that she credits with helping her land a digital advertising job in New York."