nk497 writes "With businesses increasingly using digital tech like virtual worlds and Twitter, their staff will have to be given guidelines on how they 'dress' their avatars, according to analysts. 'As the use of virtual environments for business purposes grows, enterprises need to understand how employees are using avatars in ways that might affect the enterprise or the enterprise's reputation,' said James Lundy, managing vice president at Gartner, in a statement. 'We advise establishing codes of behavior that apply in any circumstance when an employee is acting as a company representative, whether in a real or virtual environment.'"
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