from the I-don't-need-a-menu dept.
An Ohio restaurant, Melt Bar & Grilled, is offering anyone who gets a grilled cheese sandwich tattoo a 25% discount. The establishment specializes in putting a new spin on the old lunchtime favorite. The discount, like the shame of getting a grilled cheese tattoo, lasts a lifetime.
If you hype something and it succeeds, you're a genius -- it wasn't a
hype. If you hype it and it fails, then it was just a hype.
-- Neil Bogart