thodelu writes "Austin Sendek, a 20-year-old UC Davis student, is trying to get scientists from Boise to Beijing to use the term 'hella' to denote the unimaginably huge, seldom-cited quantity of 10 to the 27th power. From the article: 'It started as a joke, but Sendek's Facebook petition: to the Consultative Committee on Units, a subdivision of the Bureau International des Poids et Mesures, has drawn more than 60,000 supporters. Its chances for formal adoption by the global weights-and-measures community are hella dim, but Google was so taken with Sendek's modest proposal that it incorporated "hella" in its online calculator.'"
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