16090044 story What Happens When You Let 100 Cats Loose Inside An IKEA? 29 Posted by samzenpus on Friday September 10, 2010 @02:14PM from the we're-gonna-need-bigger-lint-brush dept. In a perfect mix of Lolcats and viral marketing IKEA recently let 100 cats loose in one of their stores. The idea behind the commercial is that the cats would naturally seek out the most comfortable furniture. I can't wait until they try this with badgers.