Taking a cue from A Clockwork Orange, San Francisco neuromarketing firm EmSense has launched what it says is "the first ever scalable, non-invasive psychological and brainwave measurement technology — made specifically for market research." The EmBand measures your brain activity, your emotional responses, and your level of engagement in what you are watching on TV. The collected data is then sold to marketers who can come up with more interesting ads to be skipped over with your DVR.
DEAL: For $25 - Add A Second Phone Number To Your Smartphone for life! Use promo code SLASHDOT25. Also, Slashdot's now on IFTTT. Check it out! Check out the new SourceForge HTML5 Internet speed test! ×