Taking a cue from A Clockwork Orange
, San Francisco neuromarketing firm EmSense
has launched what it says is "the first ever scalable, non-invasive psychological and brainwave measurement technology — made specifically for market research." The EmBand
measures your brain activity, your emotional responses, and your level of engagement in what you are watching on TV
. The collected data is then sold to marketers who can come up with more interesting ads to be skipped over with your DVR.