harrymcc writes: "For decades, large companies have produced short films depicting the wonders of life in the future — wonders which always involve imaginary products created by the companies in question. Apple's 1987 movie Knowledge Navigator, featuring a sort of proto-iPad, may be the best known example of the genre, but Microsoft, HP, GM, Monsanto and many other companies have produced similar films. Over at TIME, I rounded up a bunch of them, from 1940 to the present, and depicting life in years such as 1960, 1976 and 1999. Their predictions don't always fare well in retrospect, but they're always fun to revisit."
"If you want to eat hippopatomus, you've got to pay the freight."
-- attributed to an IBM guy, about why IBM software uses so much memory