A marketing company in Newcastle got rid of Hawaiian shirt Fridays and their pants while they were at it in an attempt to improve morale. Naked Friday was the brainchild of business psychologist, David Taylor. He convinced the folks at design and marketing onebestway that stripping off their pants would also strip away walls blocking good communication. Nearly everyone went the full monty at the office, with only one man and two women choosing to wear underwear. Sam Jackson, 23, the house manager, was the only woman to go fully naked. She said, "It was brilliant. Now that we've seen each other naked, there are no barriers."