New From Coca-Cola ... Fizzy Milk? 15
suraj.sun writes "Cows may not think it is the real thing, but Coca-Cola is preparing to launch fizzy milk on the world. The drink contains skim milk mixed with sparkling water, flavored with fruit and sweetened with cane sugar. Scientists have developed the drink at the firm's laboratories in Atlanta, Georgia, ensuring it will not curdle in its 8 oz. aluminum bottle. Going under the name Vio, Coca-Cola has begun test-marketing the carbonated drink at natural food stores and delis in New York. It sells for about $2.50 a bottle, no chilling required. One of Coke's copywriters claims it tastes 'like a birthday party for a polar bear.' It comes in four 'natural' flavors — peach mango, berry, citrus and tropical colada — and could even be marketed as a healthy nutritional drink. But it has 26 grams of sugar a bottle, on a par with other non-diet Coca-Cola products, and 1.5 grams of fat. The drink is part of a wider Coke initiative called Project Life to develop milk-based products. If it is a success in the United States it could be launched globally." Nothing washes down a grilled rat cheese sandwich like a bottle of fizzy milk.
Don't they already have this in Japan? (Score:3, Informative)
My memory's a little fizzy^Wfuzzy, but they have a number of similar products in Japan and Korea, with some having been developed almost a century ago. About the only differences I can think of are generally less sugar (or at least not so oh-my-god-sweet), and no carbonation -- though a number of the drinks are acidic and fermenty enough to seem almost carbonated.
Cheers,
Cola Cola can ruin anything (Score:2)
Just when you think Chocolate Milk was far enough, Coke raises the bar.
It's 1998 again? (Score:3, Informative)
There is also the swiss drink "rivella", which is whey-based, and enjoying a relatively stable but modest popularity since 1952 [wikipedia.org]
Don't people already do this? (Score:1)
I've been mixing Coca-Cola and milk forever...
Re: (Score:1)
Re: (Score:1)
If by milk you mean rum, then yes.
And if by Coca-Cola you mean more rum, then that's a big old affirmative as well.
Sounds Gross (Score:2)
Oh great! It's as sugary as Coke, but now with more fat!
It doesn't sound too bad when I read the description, but I don't know about the carbonation.
How does the citrus flavor not curdle the milk? Sounds like you might end up with a Cement Mixer [wikipedia.org]
Coca Cola Company = Microsoft (Score:2)
Ugh. (Score:1)
Pepsi tried this. (Score:2)
"Smooth Moos" was launched around 1995 -- but the product has so little Internet presence that I think it's pretty much Pepsi's Holiday Special. Coke, beware: you're not Genghis Khan [wikipedia.org].