Microsoft Poland Photoshops Black Guy To White One 964
wanted writes "If you look at Microsoft's Poland business solutions Web site, you will probably not notice anything odd about the main picture. However, when you compare it with the original English version, you can see that someone decided that showing black people in Poland is probably not going to be convincing to business. They just Photoshopped the head of a white guy in for the black one, in an amateurish way, leaving his hand unchanged. (Here's a mirror in case something should happen to the original.)" We noted a few months back that the city of Toronto had done something similar.
Even Stranger...... (Score:5, Funny)
Re:Even Stranger...... (Score:5, Funny)
By the way, I'd already read this on a couple other news sites, and the bluntness of Slashdot's headline cracked me up. The other sites said something like "Microsoft hires racist marketing team". Then Slashdot steps in with "MS PHOTOSHOPS WHITE DUDE OVER SOME BLACK GUY".
Re:Even Stranger...... (Score:5, Insightful)
What surprises me is that the black guy had to go, while the asian is alright.
They couldn't just take a new fucking picture with Polish people on it, now could they?
Re:Even Stranger...... (Score:5, Interesting)
Seems like the old stereotypes at work. Hire Asians, they're smart! Don't hire those negores, though; they're lazy and they steal!
Having been born in a part of Europe that isn't much different from Poland, I can safely say that these stereotypes were quite common in much of Europe, at least while I was a child. When we moved to Canada, seeing asians didn't strike me as all that odd, but I really didn't know what to make of blacks. I got in trouble more than once at school for making racist comments about (or to) black classmates, but thanks to having spent my formative years in a nation which placidly accepts racial bigotry, it wasn't until years later that I really understood that there was anything wrong about the things I had said. I think it's hard for people who were born into multicultural societies to really understand what it's like being raised in that kind of culture.
Re:Even Stranger...... (Score:5, Insightful)
Racism is when you hate those who are different for no logical reason, not merely talk about it casually and be fine with it.
Uh, no. Racism is not limited to "hate"- you can love people of one race over all others for no reason other than they are members of that race, that's still racism.
However, what is total bullshit about your analysis is that you think "talking casually about it and being fine with it" is not racism. Duh! You judge an entire group based on the attributes of a few individuals, but because you joke about it you aren't racist?
Dude, you've brainwashed yourself with your own rationalizations. You've embraced your own version of doublethink.
Re: (Score:3, Insightful)
However, what is total bullshit about your analysis is that you think "talking casually about it and being fine with it" is not racism. Duh! You judge an entire group based on the attributes of a few individuals, but because you joke about it you aren't racist?
Who said I judge anyone? I just don't shy away from the topic of skin color any more than from the topic of hair color. Consider the following joke: "How long is a gypsy girl a virgin? As long as she's stronger than her younger brother, runs faster than her older brother, and her dad's still in jail." If you can't tell it to your best friend, who happens to be a gypsy, and expect a good laugh from it over a beer at the pub, it's you who thinks way too much about ethnicity.
And here is what I consider a norma [theregister.co.uk]
Re:Even Stranger...... (Score:5, Insightful)
If you can't tell it to your best friend, who happens to be a gypsy, and expect a good laugh from it over a beer at the pub, it's you who thinks way too much about ethnicity.
And if you personally can't replace "gypsy" with any ethnic group and find the joke just as funny then you are stereotyping. And puh-lease, "my best friend is a ..." is the first sentence in the book of how to be a racist.
Re:Even Stranger...... (Score:5, Funny)
Re:Even Stranger...... (Score:4, Insightful)
No way! If you say things like "brainwashing" and "doublethink" that many times, naturally you're totally immune to such phenomena! How could I possibly be wrong?
Re:Even Stranger...... (Score:4, Insightful)
The fact that you're expressing the typical politically correct BS while the OP is expressing a minority opinion should tell you who has been brainwashed.
A joke wouldn't be a joke without an element of truth.
For instance, try to make a joke about Chinese people being "lazy" and see if you can elicit a laugh, even from an evil racist.
Making a racial, religious, or cultural based joke is not "judging" a group as a whole, merely making fun of a stereotype easily formed by inductive reasoning. No intelligent person would universalize such a statement to 100% of the subject group.
Are you REALLY offended by such things? Or are you just exhibiting the Pavlovian-style "feigned offense" response that you were conditioned to make by TV and higher education?
I'm sorry, but you are wrong. (Score:5, Insightful)
Um, no.
I am a white American living in Japan. I've been here about 10 years. People say racist things to me all the time. No, they don't mean any offense (usually), but that doesn't mean that I don't get offended. But I didn't used to.
When I first got here, little comments like "Oh! You can use chopsticks!" and "Wow, you can write kanji just like a Japanese person!" and "everyone move over; Klein needs space" (even though I am a very little guy), I thought it was quaint.
Now when those comments are made, it makes me feel excluded. As if I can never be treated normally, just because of my brown hair and blue eyes. The novelty has worn off.
A woman complemented me on my amazing Japanese a few months ago when I used a word I literally learned in my first semester of Japanese study. It bummed me out the rest of the day.
Then there's the "special" treatment you get from cops. And drunks.
Maybe at one point I thought minorities in the US were being oversensitive, but I think that after 10 years, I finally get it. Finding hateful racist people is getting harder every day, thank god, but when you're a minority, everything is just a little racist. You're treated differently, and it doesn't have anything to do with how you act or what you can or can't do. It just comes down to your physical attributes, and you can't change those. It just gets... tiring.
But I have it better than minorities in the US or Canada or wherever. This is not my home country. If I ever get totally sick of it (and I'll be honest, there are some things happening these days that are really making me question if it's worth being here--the cops' treatment is getting more special by the day), I can go home to the US where I'll be just another regular white guy. But a regular black guy in the US can't go anywhere. It's his home, and his life is one of being treated differently every single day. I understand why some people get touchy. I'm getting touchy, and I don't have it anywhere near as bad as black people in the US.
So there's the perspective of a white guy who has figured it out without any brainwashing.
Watch your mouth, people. It sucks when the main thing people remember about you is your race.
Re: (Score:3, Insightful)
Watch your mouth, people. It sucks when the main thing people remember about you is your race.
Your experience is that of one belonging to a minority, and the response of most people to that minority. Would be the same if you were extremely handsome, if you had one arm, if you had a Lamborghini. Racism is more common than 'Lamborghinism', so it gets more attention. But it's the same phenomenon, and you cannot blame the average Joe for categorizing you according to the minority you represent.
Re:I'm sorry, but you are wrong. (Score:5, Funny)
A woman complemented me on my amazing Japanese
Thats nothing. An American complimented me on my English after I told her I was from Australia. Toughen up!
Re:I'm sorry, but you are wrong. (Score:4, Insightful)
Lots, actually. "He's so well-spoken." You hear it applied to black people far more often than white people.
Re:Even Stranger...... (Score:5, Interesting)
He grew up in an all-white (segregated_ neighborhood where racist comments like "come on, act like a white man" were quite the norm.
He didn't even think to question those kinds of comments until he ended up sharing a table with me for a couple of months. I'll tell you -- those racist comments were a hard habit to break. Even into the second month, he would still occasionally go "Oh come on, act like a whi.... blah, oh shit I did it again", and then spend the next couple of minutes apologizing to me.
It would have been funny if it wasn't for the fact that he was so hurt by what was coming out of his mouth.
My point though, is that -- until he met me, and the one other black student at the school, he hadn't even thought to reconsider the racist comments and jokes that he had grown up with -- or the racist attitudes that went with them.
Now, I realize that anti-racism really has to go a long way past simply banning racist jokes, but that does, at least, cause people to consider that the other racist attitudes that may be floating around their space aren't the norm and/or don't represent the real (and generally rather minor) differences between the races.
and, if you want to get a handle on just how close we all are, consider that geneticists were able to find more genetic diversity in a single band of chimps, than across the various human races.
Re:Even Stranger...... (Score:4, Funny)
Hence the joke... A black guy and a hispanic woman have children... they grew up too lazy to steal....
Re:Even Stranger...... (Score:4, Insightful)
Re:Even Stranger...... (Score:4, Interesting)
... with the apple logo photoshopped out
Re: (Score:3, Informative)
Re:Even Stranger...... (Score:5, Funny)
Maybe.
But any Mac user know it's the ports in the rear that get the most use.
Re:Even Stranger...... (Score:5, Funny)
I don't know what's funnier - your comment or the fact that it was modded 'Informative'
Know your market. (Score:5, Insightful)
Re: (Score:3, Insightful)
Re: (Score:3, Insightful)
What you seem to be saying, is that targeting a specific market is somehow racist. If your market lives in a city of a million, and the black population is around 15, putting black faces in your advert isn't going to make sales. It will only make your advert look exotic, at best.
As I recall, Poland didn't have a civil war to free the slaves. Nor were a lot of Africans likely to immigrate to Poland during the days of the Soviet. Prior to the Soviet, Poland was more in the business of exporting people, r
Re:Know your market. (Score:5, Interesting)
Prior to the Soviets? During the Soviets, my dearly departed grandmother was "exported" from Poland to a Siberian labor camp (as was the rest of her family), mostly since her father was a war hero in the earlier Polish-Bolshevik war. (He got some of the townsfolk from the nearby village of to help pull a few big machine-gun caissons out of a ditch, and subsequently helped save the rear ends of the retreating Polish cavalry. I don't think the Soviets liked the family. Too much initiative.)
Re:Know your market. (Score:5, Funny)
I can't remember the man's name right now, but one American pilot was finally freed some years back, and living in Chicago. I read an interview that he did with someone, but can't even remember who interviewed him.
+5 Informative.
Re:Know your market. (Score:5, Interesting)
The last months of 1945-46 did let many parts of the Eastern Europe become very "homogeneous".
Decades later you can blame the Germans up to 45, the Soviets post 45.
In reality the locals did sort things out in a very permanent way.
Re: (Score:3, Informative)
http://en.wikipedia.org/wiki/Flight_and_expulsion_of_Germans_from_Poland_during_and_after_World_War_II [wikipedia.org]
Re:Know your market. (Score:4, Insightful)
I have no desire to make excuses for the atrocities that Nazis committed in Poland during WW2. I was merely answering the question regarding expulsion of Germans from Poland, which did happen.
And it should also be noted that most of the Germans were expelled from areas that used to be part of Germany, not areas that Germany conquered from Poland during the war.
Also, atrocity is an atrocity. Driving people from their homes through threats (and sometimes more than just threats) of violence is an atrocity that should be condemned. Yes, Poland went through hell and back during the war. Does that make it OK for them to mistreat others in return? Is it OK to mistreat Germans because some other Germans did some shitty things?
After the Holocaust and WWII in general, you could make a decent argument that the German language should only live on in Hell.
No you could not. Or are you saying that we would be better off today, had Germans been exterminated during and after WW2? To me it seems that modern Germany makes a positive contribution to the World, a contribution that we would lack, had history taken the course you desire. And how exactly would the Allied been one bit better than Nazis were, had they started killing surrendered Germans in their millions?
Re:Know your market. (Score:5, Informative)
Poland has an unfortunate history both during [wikipedia.org] and directly after [wikipedia.org] the war, extending into the 60s [wikipedia.org]. The embarassing reaction [usatoday.com] to the relatively recent release of Jan T Gross's book [princeton.edu] (hereby incorporated by reference) in which the former Kaczynski, the former Primitive Polish Prime [time.com] minister even tried to prosecute the author [spiegel.de].
It's important to remember that during the war the Poles had much harder situations [wikipedia.org] for rescuing Jews [iearn.org] than in most other countries (you risked your entire family going to a concentration camp; elsewhere you risk only yourself and only prison) and many still did [wikipedia.org]. It's also worth remembering that the reason Jews were in Poland was because they were historically treated better there than elsewhere [jewishvirtuallibrary.org]. Poland is much further along coming to terms with and apologizing [dialog.org] (though with reservations [pecina.cz]) for it's former anti-semitism (even Kaczynski [abc.net.au] has made efforts to return passports [abc.net.au] to the victims of the 60s) than a number of surrounding [maidanua.org] countries.
Essentially anyone who tells you that Poles are all good is a Holocaust revisionist. As is anyone who tells you that they are all bad.
In all cases where I referenced Wikipedia, all references in the page references are incorporated by reference as material to read. There; is that enough citations for you?
Re:Know your market. (Score:5, Insightful)
Re:Know your market. (Score:5, Insightful)
There are just not so many black people in Poland.
Mod parent up. People in Central Europe don't give a shit about USian prejudices. We have our own.
Do you hate gypsies?
Re:Know your market. (Score:5, Interesting)
Do you hate gypsies?
Yes, actually (see, I'm from Eastern Europe, too). Though I don't consider it racism, because the hatred isn't towards race or ethnicity - it is towards a specific culture (I wonder if there's a term for that), which, IMO, is really deserving it. A gypsy who doesn't live like one isn't one anymore, as far as I'm concerned.
Re:Know your market. (Score:5, Informative)
Though I don't consider it racism, because the hatred isn't towards race or ethnicity - it is towards a specific culture
The Romani [wikipedia.org] Gypsies prevalent in eastern Europe are an ethnic group, not a cultural one, so yes it is racism. Irish and "New age" travelers are a separate group and not properly referred to as Gypsies.
Re:Know your market. (Score:4, Interesting)
Companies routinely do a lot of other things that couldn't be called racist very easily, in order to match their target audience. For southern European audiences, for example, people with blonde hair are airbrushed or swapped out to avoid making the ad seem too foreign.
Re: (Score:3, Insightful)
Many Polish people may indeed be ... anti-semites ... but racists?
What the hell are you talking about?
Re:Know your market. (Score:4, Interesting)
I know the feeling. My hometown of ~10k must've had 5 black people in it. It was so rare seeing one, that I couldn't help but stare. Looking back, I wonder if that made them uncomfortable. :P
But I also stared when I met a guy 4" 3'
Re: (Score:3, Informative)
Because some Polish folks have Asia based blood in them, thank you, Genghis Khan you insufferable bastard!
Reminds me of a Polish joke (Score:5, Funny)
A polish man finds a lantern laying on the ground.
He takes it home and while cleaning it a genie appears.
The Genie says:
"For freeing me from the lantern, I shall grant you three wishes."
The polish man thinks for a second and says "I wish for a mongol invasion of Poland, please."
The Genie grants him his wish, the mongols invade, and then leave.
The Genie says "Name your second wish."
The man thinks for a moment and says "I wish for a mongol invasion of Poland, please."
The Genie looks at bit puzzled, but grants him his wish.
The Mongol invade, and then leave.
"Now name you third wish"
The man thinks for a bit and says "I wish for a mongol invasion of Poland, please."
The confused Genie says "I'll grant you your wish, but would you tell me why you keep wishing for this?"
The polish man says "Sure, each time the mongols invade Poland they have to go through Russia twice."
Go Australia! (Score:4, Insightful)
Many Polish peoples are also racists.
By a strict definition, I'm also racist. Australians that I have encountered (without exception) in international airports have been unfailingly polite, helpful and friendly. Clearly a superior group of people.
My next international vacation is definitely going to be in Australia.
Re:Know your market. (Score:4, Insightful)
Re:Know your market. (Score:5, Funny)
Rule 34?
Re:Know your market. (Score:5, Funny)
Re: (Score:3, Insightful)
writing from Argentina here.
Here we don't have many black people (black as in african, but there are dark-skinned people). So it's weird here to see an ad in which a black guy is just "sitting there". you don't see that in the office. the ad is supposed to be something people can relate to, and if you're not used to seeing black people, you find it weird.
should microsoft make a different ad, featuring white people, for poland? probably. should they photoshop-out the black guy? that's pretty lame really.
Re:Know your market. (Score:5, Informative)
I grew up in Poland (81-93). And yes there was very little diversity in our population especially coming out of the communist era, where Russian mandate purged Poland of almost all non-Natives. Which considering what they did to countries like Estonia, Latvia, and Georgia I consider generous! I would say given my experience it's not that Polish people are racist, it's more that racism is a very new concept. Having had grown up in a totally homogeneous society, I could not even conceptualize any other kind of a society. I did not consider attacking anyone just because they were different. The few people I did see that were Asian or African only invoked extreme curiosity in me.
Then as communism fell the wave after wave of immigrants started to hit Poland. They could be seen begging for money on streets of all of our major cities. Not even sure where all of them were coming from, only thing that was apparent was there somewhat darker hue. These immigrants stoked all kinds of nationalistic feelings amongst my people, and often were met with violence. To understand such a strong response you must consider that prior to the fall of communism for many years (since the end of WW2) the word Pole was synonymous with Slavic and Catholic. There was no variation. So in essence it was as if the collective being of our society was under attack. Xenophobia was a very natural response (in a Human sense), and I believe it prevails to this day.
Re:Know your market. (Score:5, Interesting)
As a "current" Pole (born 82) I have to say that I mainly agree with you. None the less I don't think that we are xenophobic. Some fringe cases, as for instance the ultra right wing minded and older people brought up in a different time are, as they always (or most of the time) are in other countries as well. But I wouldn't say that Poles in general are xenophobic or racism. The fact is that we didn't really have any diversity in society for a very long time and just now we begin to learn about new cultures, new people and so one. As you've said we are mostly curious.
As to the matter at hand, Microsoft Poland did the "right" thing. A black (sorry I don't know what the PC way is of saying that :-)) man is a very rare thing in Poland, doubly so in a business context. So the ad wouldn't be as believable with him in it. The quality of the work is something completely diffrent
Re:Know your market. (Score:5, Interesting)
Here's something nobody ever considers: what makes different skin colors "diverse"? They don't; they make people different colors. Associating race/color with diversity is a slight to all people, as it in and of itself is truly racist: "Oh, look; he has different color skin. He must be different/exciting/exotic/angry/mean/fun!" No, he's just a man - like you and like me, and every other goddamn man on this planet. (We then go on to associate their skin color or features with their behavior, as is biologically imperative, just as a soldier learns what an enemy combatant's uniform looks like or a dog learns that a specific bag that comes into the house every once in a while has treats.)
Also, xenophobic and racist have two very distinctly different meanings. Racism is a hatred of an "essence" of a person's race, and those people; xenophobia is a fear (and maybe hatred) of outside cultures and forces, which is much more understandable (and natural, as such things tend to be disruptive.) What I suspect has happened in Poland (and has/is happening in many other places as well) is that it's an internal struggle trying to deal with what is seen as an invading culture and way of life - fear and anger at their structured world being disrupted, and someone 'forcing' change around them in their environment. Look at the Balkans for a perfect example: many distinctly different cultures, but all (mostly) very genetically similar people, yet... chaos. Their cultures are night and day from each other, resulting in an ethnic clusterf*ck.
I think people in today's 'diverse' and 'connected' world need to take a step back and look at what used to make sense, in so many ways: good fences make good neighbors. All this cultural "blending" (which doesn't happen, ethnic ghettos form with a few stragglers leave to join the 'parent' culture to give the appearance of diversity) is not going to end well for anyone.
Re: (Score:3, Interesting)
Re:Know your market. (Score:5, Insightful)
Speaking for myself, as a New Zealander, when I see African-looking people as the carefully-selected diverse-skin-tone group for a posed ad -- as opposed to Pacific Island or Asian, which are the faces we really see here -- it automatically makes me think "American". It's roughly the same effect as having people wearing cowboy hats and speaking in a twang.
And that's generally an instant negative effect. It means you're saying "1. We're not a local company. 2. We're owned by some big American corporation you've never heard of who's never heard of you. 3. We're either too out of touch or too lazy to produce localised ad cop. 4. We're probably not going to localise any other resources for you, just design a one-size-fits-all media set in Texas and print 'em in China. 5. We're not going to listen to anything you have to say or care what your market segment thinks. 7. But we did run our media buy past our New York-based sensitivity screening group, so yay diversity!"
Re:Know your market. (Score:5, Insightful)
it automatically makes me think "American".
Pretty much any picture where obviously boring and unrealistically diverse people are fakely smiling for no apparent reason whilst wearing pastel coloured sweaters or light gray suits, it screams "american" to me. The second feeling I get is nausea from the candy-coated overdose of political correctness. Can anybody here identify with any of the people on that Microsoft photo?
Re: (Score:3, Funny)
It's on the bed right next to the 9; 8 is supposedly filming.
In the previous scene, 7 ate 9.
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Re:Know your market. (Score:5, Funny)
The racism flag seems to get trotted out a little too often these days.
Come on. Everyone known those stupid polacks are dirty racists :o)
Re: (Score:3, Informative)
Who else was epecting (Score:5, Funny)
50th Anniversary of Black Like Me (Score:3, Funny)
Maybe it's Microsoft's way of celebrating the 50th anniversary of the writing of Black Like Me [wikipedia.org].
Re: (Score:3, Funny)
Hell, I thought Bill Clinton wrote that book. (How many people are awrare that Clinton was a mutant? He combined all of the white man's worst traits with all of the black man's worst traits, with a few of women's worst traits spliced in to make him everybody's bitch.)
This happens all the time... (Score:4, Informative)
http://photoshopdisasters.blogspot.com/
Just like MSNBC: changing black people to white (Score:5, Interesting)
They changed a black guy into a white guy, but they used cropping.
A black man took a gun to an anti-Obamacare rally. MSNBC showed his picture, or at least a picture of his shirt and gun (no hands or head), claimed it was a white guy and that he was motivated by racism.
Link here: Instapundit [pajamasmedia.com] and Afterburner video [pjtv.com]
Re:Just like MSNBC: changing black people to white (Score:4, Informative)
http://www.azcentral.com/members/Blog/WATCHBLOG/60115 [azcentral.com]
Is a story about the white guy with the gun in question.
How offensive (Score:5, Funny)
I find this very rude and discriminatory. How do we know this guy wasn't Gimped?
That's nothing... (Score:5, Funny)
You should see the real original picture [mac.com] before MS photoshopped in those two non-Busey guys.
(Yes, stolen from reddit [reddit.com].)
What about the Asian guy? (Score:4, Insightful)
If they Photoshopped in a white guy over the black guy, what about the Asian guy? I mean, how likely are you to see a Korean guy walking the streets of Poland? ( Or maybe I just don't know the streets of Poland).
Re: (Score:3, Funny)
If they Photoshopped in a white guy over the black guy, what about the Asian guy? I mean, how likely are you to see a Korean guy walking the streets of Poland? ( Or maybe I just don't know the streets of Poland).
Korean? He's Canadian, just like a lot of Asians in Poland. However, the sex change operation threw me for a loop, his name is Brenda.
Black guy? (Score:3, Interesting)
Photoshopping Real Life (Score:3, Informative)
Around 20 years ago someone arranged a 'living flag' ceremony on Mount Trashmore in Virginia Beach, Virginia. Invitations went out to any and all military people stationed in the area, an enormous number of potential attendees. People showed up, the event was held, photographers took pictures. After, the phone company wanted to use some of the photos for the covers of the phone book. Upon examination it turned out that very few non-white persons had attended. The phone company couldn't see their way clear to use pictures of reality, so they held a bogus living flag event with a mix of non-whites of much greater proportion that in real life, and even in the military. (I suppose that of real life makes you then it may do the same for the basic, well devised lie, so the best way to prevent this uncomfortable feeling is to lie real big.) Those pictures got used. People who attended the event found out and publicized the fact, but after the initial splash the matter remained known but non-newsworthy. Also after, I was told but can't confirm that some of the photos were altered to increase the female presence and to make some of the people more attractive.
Knowing how PC the US is these days... (Score:5, Insightful)
Re: (Score:3, Insightful)
Take a look at the windowsill to the right of each guy's head.
I think it puts to rest any speculation on which photo was the original, if in fact either model was ever actually there.
Re: (Score:3, Insightful)
(Warning: braod and probably abusive generalization below.)
It's always funny to see such photos on American products or ads in my part of Europe.
I remember the photo on the packaging of a computer mouse for children (from MS?): a boy with blue eyes and fair hair (in the center), a Chinese-looking girl, a black boy. This is an American mix, not a European one.
To be PC in the West-European market, you have to add an Arab- or Turkish-looking child. In France the typical hair is darker than in the States and b
Proper Use of Photoshop Trademark (Score:5, Funny)
Trademarks help protect corporate and product identity, and Photoshop is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.
The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:
Trademarks are not verbs.
CORRECT: The image was enhanced using Adobe® Photoshop® software.
INCORRECT: The image was photoshopped.
Trademarks are not nouns.
CORRECT: The image pokes fun at the Senator.
INCORRECT: The photoshop pokes fun at the Senator.
Always capitalize and use trademarks in their correct form.
CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
INCORRECT: The image was photoshopped.
INCORRECT: The image was Photoshopped.
INCORRECT: The image was Adobe® Photoshopped.
Trademarks must never be used as slang terms.
CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
INCORRECT: A photoshopper sees his hobby as an art form. INCORRECT: My hobby is photoshopping.
Trademarks must never be used in possessive form.
CORRECT: The new features in Adobe® Photoshop® software are impressive.
INCORRECT: Photoshop's features are impressive.
Trademarks are proper adjectives and should be followed by the generic terms they describe.
CORRECT: The image was manipulated using Adobe® Photoshop® software.
INCORRECT: The image was manipulated using Photoshop.
Trademarks must never be abbreviated.
CORRECT: Take a look at the new features in Adobe® Photoshop® software.
INCORRECT: Take a look at the new features in PS.
The trademark owner should be identified whenever possible.
Adobe and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
Modded Funny but not a Joke (Score:5, Informative)
just to clarify that they aren't kidding [adobe.com]
Who is more racist? (Score:3, Interesting)
Who is more racist, the person who decided the black guy should be photoshopped out? Or the person who think a black guy must be included because of the color of his skin?
polish original mirror (Score:3, Informative)
It drives me nuts (Score:3, Insightful)
Stupid marketroid smiles.. (Score:3, Insightful)
FUCK OFF WITH THAT ALREADY. Have you ever seen a scene like that in your office. Don't you normally have at most a neutral expression whilst you're concentrating. This ridiculous crap they try to feed us that using their product will make us taller, more attractive, whiten our teeth and let us get more sleep is just insulting. It's software. Sell it like bridges.
And HR can all fuck off too...
couldn't they have just made him whiter .. :) (Score:3, Funny)
Re: (Score:3, Funny)
Re:Dark Tan? (Score:5, Funny)
Re:Dark Tan? (Score:4, Insightful)
Microsoft Poland doesn't like black people.
That's not necessarily true. In Central Europe, nationalism is alive and well (actually increasing due to the perceived cultural threat from the EU), and a picture with three different skin colors for three people will not be interpreted as affirmative action, but unwanted external cultural influence.
Particularly the black guy, as you don't expect to see black people every day.
In Hungary, at least, the original picture would cause outrage from the far-right and a measurable decrease in sales.
Re:Dark Tan? (Score:5, Insightful)
That's not necessarily true. In Central Europe, nationalism is alive and well (actually increasing due to the perceived cultural threat from the EU), and a picture with three different skin colors for three people will not be interpreted as affirmative action, but unwanted external cultural influence.
Particularly the black guy, as you don't expect to see black people every day.
In Hungary, at least, the original picture would cause outrage from the far-right and a measurable decrease in sales.
In Holland we could not care less. Outrage over a picture like this? People in Hungary should get out more often. And i don't think that sales would suddenly drop because of this. The people who are dumb enough to get offended by this usually aren't the ones that make decisions that cause companies to buy the product or not.
Re:Dark Tan? (Score:5, Insightful)
Outrage over a picture like this? People in Hungary should get out more often.
Well, that's kind of the point. You walk outside in Poland, and you don't see any black people.
What would be the reaction if this were marketed in Europe, and all three people were Asian? "Is this a Japanese board room?" Or if all three people were very dark-skinned black: "Where's this taking place? Kenya?" It's sort of the same thing.
Re:Dark Tan? (Score:4, Funny)
Re: (Score:3, Funny)
it's so badly photoshopped that they probably used paint...
Re:Dark Tan? - Long hair? (Score:5, Funny)
http://img402.imageshack.us/img402/7308/microsoftlocalisation.jpg
Re:Dark Tan? (Score:5, Insightful)
or to paraphrase, "market to your demographic". If our customer base is white, show white people in the advertising.
I've noticed that billboards in black neighbors show blacks. In Hispanic neighborhoods, they show Hispanics. etc, etc, etc.
This was just a poor attempt at getting something out the door to fit the job, rather than doing another shoot with fresh models.
Re: (Score:3, Interesting)
I'm reminded of the original Mission Impossible series in the 60s. One agent, Barney, was black. He often was sent "undercover" to various (fictional) "Eastern Bloc" countries, and no one noticed, despite him being the only black guy in the whole city (well, we never saw any others).
Re: (Score:3, Insightful)
Can't speak for Poland, but for the US... yes, it's realistic. I work for a company that does it's business over the internet and we've hired just about every 'race' you can imagine, and not because it's mandated. They were legitimately the right persons for the job. (Thank God we don't do any of the 'affirmative action' bullshit. It's just as racist as being racist is.)
A picture like the one from MS (but with younger people) would be spot-on in a meeting from any department in the company, including a
Re:Dark Tan? (Score:4, Insightful)
So there aren't any white males in your company?
Re:Dark Tan? (Score:5, Funny)
The original showed an Asian guy, a black guy and a white woman. How tediously politically correct. Also completely unrealistic for Poland. (Is it even realistic for the US?)
I'm reminded of the original Mission Impossible series in the 60s. One agent, Barney, was black. He often was sent "undercover" to various (fictional) "Eastern Bloc" countries, and no one noticed, despite him being the only black guy in the whole city (well, we never saw any others).
Which is why it was called Mission Impossible.
Re:Dark Tan? (Score:5, Insightful)
The original showed an Asian guy, a black guy and a white woman. How tediously politically correct. Also completely unrealistic for Poland. (Is it even realistic for the US?)
Is it even realistic for the US? Are you serious? I'm a black guy born on the African continent sitting in an office with a white woman and a jewish guy. In the office right next to mine there's an asian woman and a guy from the UK. Just walking down the hall yields people from every ethnicity. Sure there are obvious majorities and minorities, but it's almost impossible to snap a candid photo of this office and not have a pretty colorful palette of skin-tones. I'm not exactly a fan of political correctness, but I think this recent anti-PC movement smacks of a type of reactionary bigotry I'm even less comfortable with (probably because it always seems to be coming from the same 'demographic' of people).
The issue isn't that they felt having white guys in their ad would be more appropriate for their intended audience, the issue is that they whitewashed a black guy out of an existing image (poorly), suggesting that the black guy would be unacceptable (but the asian and woman were fine?). If they found the orriginal image inappropriate, then find, buy, or cast and shoot another photo that more suits your demographic. Slapping a black guy in white face is just stupid (look at the results), and I can't see how it's not insulting, if to no one else but your intended audience; suggesting they can't handle the sight of a black guy.
Re:Dark Tan? (Score:5, Insightful)
I don't think the issue is whether you are able to connect to a black man. The picture for a Pole just screams "foreign", since the picture is nonrepresentative for a Polish office setting, just like a picture of for instance a family in an American style kitchen wouldn't communicate "family" but again "foreign". To get the feeling you are trying to communicate across you need to localize.
Re: (Score:3, Funny)
I'm not sure I understand.. by
American style kitchen
..do you mean MacDonald's? Because I'm pretty sure most Europeans don't exactly consider MacDonald's foreign.
Re:Dark Tan? (Score:5, Informative)
Re:Dark Tan? (Score:5, Interesting)
...and they failed! Apparently they were in such a hurry that they now forgot to enlarge the orange box behind the text (as they did with the modified picture).
I wonder if nobody noticed that it looks totally awful.
Too soon? (Score:3, Funny)
Re:romney? (Score:5, Funny)
Notice that they fixed it so hastily they forgot to extend the orange bar for the text like they did the first time around.
Re:Reality (Score:4, Insightful)
That has nothing to do with the digital world, it just got easier. Stalin, Mao, Hitler, Che and Castro all had former "friends" who happened to fall out of grace removed from pictures in their times. But of course this is going back much more, way before the availability of photography. Media was never and will never be reliable in general.
And I would argue that using raw data to is the only reliable way to inform yourself, anything that has been selected, annotated or edited is the problem, bringing over a certain point of view which is not necessarily neutral. Of course, this will seldom be possible because you dont' have access to that raw data.
Re: (Score:3, Informative)
[citationneeded]. We agree on Stalin, but all the others did not use damnatio memoriæ. In particular, Che Guevara was never head of any country, so he could not have done it even if he had wanted it. Counterexamples welcome.
Re:Reality (Score:4, Informative)
I'll retract Che, as I couldn't find an example, but for the rest:
http://www.cs.dartmouth.edu/farid/research/digitaltampering/ [dartmouth.edu]
I don't want to google more, but I remember seeing many more examples over the years.
You don't need to be a head of state to have photos edited, btw. It just need some devoted followers in the press or something like that.
Re: (Score:3, Informative)