Lingerie Company Recycles Bras Into Insulation 2
fangmcgee writes "Leave it to an Italian intimates company to trade one kind of stuffing for another: by recycling used bras into soundproof building insulation. To acquire a sizable stash of unmentionables, Intimissimi launched a six-week multimedia campaign to encourage women to drop off their used bras at its stores across Italy. Plus, every customer who brought in a bra received €3 ($4) towards the purchase of a new one — just in case Russian model Irina Shayk's entreaties to 'help save the planet' weren't convincing enough."
Well... (Score:1)