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Android Advertising Businesses Idle

Samsung Galaxy Ad Misleads With Fake Interviews 224

unassimilatible writes "A Samsung ad campaign for the latest Galaxy Tab is misleading, to say the least. Actors pretending to be real people in fake interviews in a fake magazine misquoting a bad first-gen Galaxy tab review, are exposed — by the actual review writer. Netizens 'are having fun pointing out other curious things about the interviews, such as the fact that "leading New York real-estate CEO Joseph Kolinski" raves about the 8.9-inch Galaxy Tab even though the only 8.9-inch Tabs that Samsung itself had on hand at CTIA were non-working models.' Kolinski is actually an actor, not a CEO, Jim."
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Samsung Galaxy Ad Misleads With Fake Interviews

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  • by Anonymous Coward on Sunday March 27, 2011 @09:53PM (#35634380)

    The odds of the Galaxy interviews being genuine... *sunglasses* ...are astronomical.


    • by jd ( 1658 )

      Are those the Peril-Sensitive Sunglasses?

      • by toriver ( 11308 )

        No, they are "just to add another difference to this CSI show in case the totally different location and actors aren't clue enough" sunglasses.

  • ...for movies and stories, why not for ads?

    • Because ads are not intended as entertainment, but rather as propaganda. People know this, and take a dim view to being brazenly lied to.
      • by SIR_Taco ( 467460 ) on Sunday March 27, 2011 @10:25PM (#35634544) Homepage

        Wait... are you saying Skittles don't come from rainbows?!

        • Wait... are you saying Skittles don't come from rainbows?! Bastards!

          Next thing you know, we'll find out that Cheetos don't come from cheese.

        • by mwvdlee ( 775178 )

          I sprayed a whole can of deoderant into my armpits today, but somehow the girls don't come quite as close as the commercials promise.

      • Because ads are not intended as entertainment,

        What utopian world did you just come from? This ad campaign [adsoftheworld.com] by VW was more entertaining than 99% of the shows on TV, then and now.

        FYI I have never worked for or owned a VW product.

        • by martin-boundary ( 547041 ) on Sunday March 27, 2011 @10:59PM (#35634716)
          Sorry, I think you're confusing the purpose of the ad with its form. Being entertaining is the form, but entertainment is not the purpose: The purpose is to convince people to buy VW cars, and that's propaganda.

          Similarly: Nigerian spam messages are usually funny, but their purpose is to scam people.

          • by ScrewMaster ( 602015 ) on Sunday March 27, 2011 @11:12PM (#35634794)

            Similarly: Nigerian spam messages are usually funny, but their purpose is to scam people.

            Not quite. The 419ers aren't trying to be funny or entertaining ... they're intended to be taken seriously (and by the people that fall for them, they are.) That the rest of us find them hilarious is irrelevant.

          • Sorry, I think you're confusing the purpose of the ad with its form.
            Being entertaining is the form, but entertainment is not the purpose: The
            purpose is to convince people to buy VW cars, and that's propaganda.

            I don't think it's as simple as that. What about Star Wars? Is that entertainment or propaganda? The franchise has certainly grossed more money from the merchandise than the movies. Which is probably the case for many movies that are geared toward kids.

            From a marketer's perspective a television show itself is just one big vehicle for advertising. You even have product placement in the show and movies themselves. Really if you boil it down, it's all about making money in the end anyhow.

            • It's true that movies in general have a long history of being used for propaganda (eg all the way back to Goebbels and wartime movies). But if it's hard to decide the true purpose for some movies, does that mean it's hard to decide for all others as well? Is it hard to decide the purpose of Samsung Galaxy ads, for example?
    • by slick7 ( 1703596 )

      ...for movies and stories, why not for ads?

      Why not for the truth?
      Caveat Emptor

    • Cuz to imagine having the world end in a disaster in 2012 sounds interesting and entertaining, but having to imagine that people actually like Android tablets is more sad than anything else.

  • by 93 Escort Wagon ( 326346 ) on Sunday March 27, 2011 @10:11PM (#35634476)

    This Slashdot story is now out of date! I have NEW INFORMATION!

    I just found out that the people in those GALAXY TAB ads... are ACTORS! That's right! You heard it here first!

  • Quick, someone delete the submitted topic. We already have had this conversation before.

  • Not a dupe. (Score:4, Informative)

    by Gary Perkins ( 1518751 ) on Sunday March 27, 2011 @10:25PM (#35634542) Journal
    Not exactly a dupe. The story here isn't that they are actors, it's that Samsung's marketing copied a writer's review -- one that is NOT a good review of their product, and used it in a fake magazine. Read the source.
    • There's a significant difference between an amusing and obviously fictitious commercial where an actor claims to be an inanimate object and a commercial where people claim to be consumers of a product giving their opinion and turn out to not, in fact, be consumers of the product. Then again, I'd have thought that was obvious.
      • Whoosh?

      • by DrXym ( 126579 )
        There's also a significant difference between someone randomly asked their opinion of a device someone asked their opinion of a device in return for cash or a free device. Offer me an iPad 2, point a camera at me and I'll say it shits rainbows if that's what you want to hear.

        It's pretty obvious that anyone who appears in these promotions is rewarded for it, whether it is because they're an actor, or a normal user.

  • also (Score:5, Funny)

    by obarthelemy ( 160321 ) on Sunday March 27, 2011 @11:06PM (#35634770)

    Happy smily kids eating at Mickey D are, in truth, a bunch of bratty whiners.
    Continental doesn't really Love to Fly, they much prefer counting their money while laughing at stranded customers
    Dell never really cared about customer satisfaction, but, at best, about being a bit less unsatisfactory than the competition, and cheaper.


    No, we can't. Not really.

  • What world are you living in?

  • BREAKING NEWS: Justin Long isn't really a Mac. Also, Jon Hodgeman isn't really a PC.
  • This completely overturns my blind faith in the veracity of advertisements. If this one commercial contains fictional people, why, they all could! And what about the so-called "facts" they tell me? Maybe my beer really isn't less filling!? Maybe it doesn't really taste great!? What will I do?!?!
  • by fuzzyfuzzyfungus ( 1223518 ) on Sunday March 27, 2011 @11:25PM (#35634866) Journal
    How can you tell that a marketing guy is lying? His lips are moving.

    How can you tell that a marketing guy is omitting important information? His lips aren't moving.
  • by flimflammer ( 956759 ) on Sunday March 27, 2011 @11:39PM (#35634926)

    Do people still honestly believe that commercials/advertisements/testimonials portraying consumers offering their opinions on the product are genuine?

    This is business as usual. I would wager a guess at 95% of all commercials don't use genuine consumers. The remaining 5% (Vonage for example) have that little notice at the bottom that says something to the effect of "We offered them products and services for their endorsement in this commercial."

    • Stop polluting my positive dream world with your negative logic.
    • There is a HUGE difference.

      Ads with fake customers/doctors/specialists on it don't tell you at any time that those are REAL. They don't tell you that they are fake, either.

      If anybody asks, then they'll tell you, sure, they are actors. Some people do realize that fact, most don't, but even if you do realize it's fake, it still sort of works at a subconscious level.

      In the Galaxy 2 presentation, Samsung's engineers say "It's good to see this REAL LIFE experiences", etc, etc. (Emphasis is NOT mine, they actually put the emphasis on the word REAL) ... several times. Now, in most cases they just let you assume that they are real customers, in this case, they are lying to you.

      For example, Chinese manufacturers put "3G support" on most of their tablets. If you ask, they'll tell you that it "Supports external 3G". That is, you can connect a modem to it through USB and it'll work. Same thing for GPS support. Now, sure, it's not honest, but it's not as bad as if they were telling you "Internal 3G, just insert your sim card", and it didn't have internal 3G at all.

  • I hope this reporter(?) hasn't seen any commercials with doctors in them. They are actors too. I would hazard to say that everyone on TV are actors. Yes I am including the news and reality TV.
  • by cheekyjohnson ( 1873388 ) on Monday March 28, 2011 @12:17AM (#35635140)

    It impedes upon my ability to believe everything that I hear without doing any actual research about it myself! Ban it immediately!

  • Really? Hands up if you're actually surprised that they use actors in advertisements. Jeez, people were you born yesterday? Newsflash! Everything in advertising is a lie designed to get you to buy a product you don't need. I thought parents taught this shit to kids when they start watching TV...

  • In DOCOMO commercials in Japan, the actual Galaxy Tab pretends to be Ken Watanabe: http://www.youtube.com/watch?v=_y8fjslHJuk [youtube.com]

  • Actors will have another means of supplementing their income.

    Look at reality TV shows. Where do you think they find people who are so eager to put themselves out there? Casting studios are a good bet. Of course, on the TV show, they'll pick a job other than "actor" when they say what they do.

    So, perhaps Mr. Kolinski does run a small real estate firm on the side. Perhaps Joan Hess does write about travel. She's certainly presented a travel related TV show.
  • Back around 2003, I watched that pathetic News Hour on PBS (the one where 87% of the "guests" all happen to be members of the Council on Foreign Relations, and they especially love to have that Beschloss presidential historian -- whose wife was an employee/hedge fund expert of the Carlyle Group and has since moved on to one of the Rockefeller foundations, along with neocon piece of crap, Richard Perle, also a constant guest) on whether stock options should be counted as part of one's salary.

    I was interested

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