Like so many, Russians are finding themselves unfulfilled by planking, and a few are now burying themselves alive. The practice has become so common that State newspaper Rossiiskaya Gazeta has even run a feature on it. Unfortunately, a Russian man has died after persuading a friend to bury him alive for a night, hoping it would bring him 'good luck.' Alexei Lubinsky, a senior aide to the region's chief investigator says, 'According to his friend, the man wanted to test his endurance and insistently asked his friend to help him spend the night buried. We know that the victim was a computer programmer and that he has a small child.'"