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MC Hammer Launches a Search Engine 124

MC Hammer was among tech entrepreneurs announcing new products at the Web 2.0 Summit in San Francisco. The rapper's product is a new search engine called WireDoo. Sadly, it is not an index of things you can't touch, but instead a search engine focusing on relational items. Searching for the word "car" will bring up topics related to a car, like insurance, pricing and safety ratings. WireDoo is still being built and not available to the public yet.
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MC Hammer Launches a Search Engine

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  • STOP.. (Score:5, Funny)

    by Moheeheeko ( 1682914 ) on Thursday October 20, 2011 @11:28AM (#37775514) time
  • by jmobley ( 463432 ) on Thursday October 20, 2011 @11:28AM (#37775518)

    So what you're saying is, we can't touch this search engine yet?

    • by Fx.Dr ( 915071 )
      I can't wait to see him cash out his golden parachute pants clause.
    • by TarMil ( 1623915 )
      Dude. They made the joke in the summary.
    • >> a new search engine called WireDoo

      I'm pretty sure the first thing they teach you at Harvard Business School is not to invest in anything with a synonym for shit right in the name.


      None of these products will get the capital they need to build their business.

      • WireStool. Win.

        Can't type more for fear of laughing aloud!

      • That was my second thought when I read this news earlier. My first thought was that, at a glance, it looks like he chose the name "WeirDo". In retrospect at least that's quirky and not just... well... crap.
      • That's the first thing I thought. Here in Scotland Doo means either a pigeon or excrement.
      • I dunno, man. I rather like Wire#2.

    • by AmiMoJo ( 196126 )

      Especially since "doo" is slang for shit in English, as in "doo doo" etc. In fact I'm sure I remember a Family Guy episode where Stewie uses doo in that context.

  • Cant search this na na na tan tan tan cant search this
  • Can I search from a Chinese typewriter?

  • Question: (Score:5, Insightful)

    by Pat Attack ( 1353585 ) on Thursday October 20, 2011 @11:33AM (#37775602)
    Is this legit?
    • Re: (Score:3, Informative)

      too legit

      • too legit to quit

        • hey hayyyyyy

          • when i feel high post don't you click me close just Digg 'em smack
            a get you back and i'll hit with a dose of Gulftown power
            and charge you by the hour i'm LinkedIn like a quake and funks
            get devoured i choose to abuse, misuse and confuse
            trademarks patents and copyrights makin up all the tools, fools
            in the game lame and insane it's a shame i gotta do this but
            i remain the same unchanged gettin better never known
            as a sweater kickin it at the top cause i got myself together
            so roll with a guy who's digital

  • Google are loading the search results with service, news, merchandising, amazon, etc, where I'd like to find information. Becoming increasingly annoying as I'm not finding what I want but a lot of junk I don't want to wade through.

    I think Hammer's a little slow on the uptake if he hasn't seen this trend.

    Another opportunity for Microsoft to sit on their hands, like they did with Yahoo? Do nothing and watch Google throttle themselves and drive users away with crappy search results.

  • ... you end up with with this [] on MC Hammer search?

  • Web 2.0 legit 2.0 quit?

  • by mooingyak ( 720677 ) on Thursday October 20, 2011 @11:38AM (#37775694)

    so please Hammer, don't hurt them.

  • Cheers to MC Hammer for taking initiative to become involved in creating what is at least an attempt at bringing more usefulness to the web. It is very easy to read about this project, roll your eyes and declare it a dud. It may well be the case that the technology will be useless and die a quick death. But let's hold on until it's public. It may very well be useful enough to be bought out by google (then killed 6 months later of course). Personally I view this technology as something that might prove
  • So the naughty stuff under parental blocks will be under "U can't touch this", the adult stuff will be "Yo sweetness!", and a special category for politics "Help the children".
  • This is why we pray.

  • does these things for you and protects your privacy. Besides, if you searched for "car" on any search engine, you'd get ads for things like insurance, so the engine will give you related items and the engine makes a profit off of it.

    That being said, I guess we are knocking it prematurely. We gotta see it before we know it's crap.

    • If they want people to use it, perhaps they shouldn't have chosen such a stupid name as "Duck Duck Go." The same sentiment applies to WireDoo. And Bing. And Yahoo, HotBot, Excite, and just about every other search engine I remember. Hmm. Odd isn't it? Even Google sounds silly.

      (except Lycos and AltaVista, which actually didn't have a lame name)

      • I've always thought "yahoo" was the absolute stupidest name ever for a search engine or anything else. where i'm from, a yahoo is an idiot...

        what kills me is when you see an ad for something like "" but the contact email address is "" !?!?

  • Google already has a feature that does this. Search for anything, click on "More Search Tools" (If not already displayed) and then click on "Related Searches" (two below "All Results").
  • M.C. Hammer actually has money?

    That he didn't spend on crack?
    • by gknoy ( 899301 ) []

      He went ~13 million (!!!) into debt, declared bankruptcy, eventually spent most of what he'd earned. He then made large changes in his life, and became a minister. Not my chosen profession, but I think it's still pretty interesting.

    • Maybe he's just the front for a startup hoping to get some angel investors on board. Actually, the kind of celebrity who already snorted all their money (and I'm not saying he is that kind of celebrity) is the perfect public face for that kind of setup (the celeb gets some much needed cash, the startup gets some money and the investors get to hang out with a washed up singer/actor who reminds them of their college days).
    • by elucido ( 870205 )

      M.C. Hammer actually has money?

        That he didn't spend on crack?

      He does now. He has DanceJam, Record Labels, and now this.

  • I can see this being useful as add-on to a more comprehensive search engine in the long run. Or perhaps integrated more tightly into a mobile offering somehow.

    Since the article states that this search engine isn't meant as a âoecompetitive attempt to recreate searchâ, he likely is positioning this to be bought by a big company.

    Notice what he said at the end of the presentation.


    Burrell closed his presentation saying, "No one one's playing for single's in the valley anymore, everyone is playing for the... big win."

  • by Anonymous Coward

    "I used to be legit. I was too legit. I was too legit to quit. but now I'm not legit. I'm unlegit. And for that reason, I must quit." - Rod Kimble

  • by Fned ( 43219 )

    Please, please, please, please, PLEASE please please tell me he'll be setting up a time synchronization server.

  • by Anonymous Coward

    I suppose it won't be compatibile with touch devices

  • I, for one, am happy for Mr. Hammer's entrepreneurial pursuit.

    I wish other rappers could follow suit.

    Eminiem, for example, could build a search engine based on white-listed entries.

    Tupac could group similar sites into gangs- perhaps have a specialised search engine that shoots results out for law enforcement officials.

  • I had to lmao when I saw this. Definitely a lot of plus 1 funny comments in here.
  • This may help to sell my MC Hammer LP on ebay. [] I will get rich !!!!.. uhm... not.
  • "Searching for the word "car" will bring up topics related to a car, like insurance, pricing and safety ratings. WireDoo is still being built and not available to the public yet."

    So Google goes out of its way to try to filter out all the crap you don't want to see (not counting Google's ads, but they try to axe sites trying to rig things to redirect your search), and WireDoo goes out of its way to add even more crap that you don't want to see? That sounds extremely unappealing. What do you type if you JUST

    • by Anonymous Coward

      but they try to axe sites trying to rig things to redirect your search

      What do they axe them?

  • "I used to be legit. I was too legit. I was too legit to quit. but now I'm not legit. I'm unlegit. And for that reason, I must quit." ~ Rod Kimble
    • by syousef ( 465911 )

      "I used to be legit. I was too legit. I was too legit to quit. but now I'm not legit. I'm unlegit. And for that reason, I must quit." ~ Rod Kimble

      Are you absolutely sure that's not Dr. Suess?

  • by caywen ( 942955 ) on Thursday October 20, 2011 @01:19PM (#37778366)

    Every search will return 1 hit, and no hits ever after.

  • More power to him to use his money for a positive investment. While I'm a great fan of outright philanthropy, I think that investment in startups and/or local businesses is a great thing for those in the entertainment industry to get into. Especially with how most rappers invest most their money into their "crib", jewelery, guns, and perhaps the "gold plated item" industries, or at best creating their own line of "urban" attire, music labels that often propagate stereotypes and either embody or are invol

    • by bkr1_2k ( 237627 )

      You're aware that MC Hammer was bankrupt about 10 years ago and is a pastor for a church now, right? Or at least he was, until he started doing the "celebrity reality" tv circuit. Maybe he has money again?

      • I am and that makes my point even more valid. He spent his first big break's millions on the kind of stuff typical to entertainers, especially rappers for the need of street cred, wasn't smart with his money and ended up with very little. He found a way to make himself relevant again and pay his bills, so this time he's using surplus funds not just to buy something expensive for the hell of it or impress MTV, but to invest in something that will hopefully not just pay off for him, but provide a useful web

  • The title says "MC Hammer launches a search engine," but it hasn't been launched. So, where is the journalistic integrity and fact-checking accuracy Slashdot is world renowned for?

  • Searching for the word "car" will bring up topics related to a car, like insurance, pricing and safety ratings.

    I believe this is part of what Google calls 'semantic search'.

  • After all, the last three letters spell the word "Doo".
    • by pellik ( 193063 )

      After all, the last three letters spell the word "Doo".

      *mental note* Register the domain

  • taramtamtam.... can't touch this! tamtararamtamtam, wiredoo, can't touch this. I hope that users of his search engine won't have to suffer watching his famous 3 minute video... before they will get their search results.
  • 1) Read all the jokes, bad puns and all.
    2) And to ask when will the "Vanilla Ice Cream Sandwich" smartphone/tablet be release?

  • You just cant stop yourself from shitting your money right down the drain can you, your "web 2.0" (seriously?) idea has been around since you were still making records. Fuck dude buy a computer first.

  • I'm sure there was a Google Labs experiment that focused on finding relational items. But oh wait. Labs support has been dropped.

"The eleventh commandment was `Thou Shalt Compute' or `Thou Shalt Not Compute' -- I forget which." -- Epigrams in Programming, ACM SIGPLAN Sept. 1982