Curseyoukhan writes "With its economy struggling, New Zealand hopes to cash in on 'The Hobbit' by turning it into actual cash. The nation is releasing special commemorative coins depicting characters from J.R.R. Tolkien's beloved book. The coin release coincides with the premiere of the first installment in Peter Jackson's film adaptation of the book. It is also part of a publicity campaign aimed to rebrand the country '100 percent Middle Earth.'"