pacopico writes "A former Ford executive has taken his unique brand of factory training to the public. According to Businessweek, Hossein Nivi has set up a new company called Pendaran that forces people to endure a week-long, manic training simulation that's meant to produce safer, better workers. The participants — lots of people from the tech and military fields — get yelled at by actors while they try to assemble things like golf carts and airplanes in a simulation that mixes virtual tasks on computers with real world tasks. After their spirits get broken, the workers actually start functioning as a well-oiled team. It sounds both awesome and bizarre."