Tesla Tequila Sells Out Within Hours, Triggers Bidding Wars on eBay (electrek.co) 72
Thursday Tesla's web site began selling $250 bottles of Tesla-branded tequila, describing it as a "small-batch premium 100% de agave tequila anejo made from sustainably sourced highland and lowland agaves."
Electrek explores the frenzy that followed: The product sold out in hours after it appears on Tesla's website and even before Elon Musk could tweet a link to the Tesla Tequila to his close to 40 million followers... Electrek's own article about the launch of Tesla Tequila was read by over half a million people within a day of posting about it.
The product is not even in the hands of consumers just yet, but some people who placed reservations for it are trying to resell them already. Based on some listings on eBay, people are asking between $400 to $1,500 for a bottle of Tesla Tequilla. Some are even selling empty bottles and still asking for up to $1,000....
We don't even know if the tequila is any good.
This is purely selling on the strength of Tesla's brand.
Electrek explores the frenzy that followed: The product sold out in hours after it appears on Tesla's website and even before Elon Musk could tweet a link to the Tesla Tequila to his close to 40 million followers... Electrek's own article about the launch of Tesla Tequila was read by over half a million people within a day of posting about it.
The product is not even in the hands of consumers just yet, but some people who placed reservations for it are trying to resell them already. Based on some listings on eBay, people are asking between $400 to $1,500 for a bottle of Tesla Tequilla. Some are even selling empty bottles and still asking for up to $1,000....
We don't even know if the tequila is any good.
This is purely selling on the strength of Tesla's brand.
Thought this was a new car model (Score:2)
For some reason, I was picturing that they were taking pre-orders for a new sub-compact, like Mini-Cooper or Smart Cart sized, called the "Tequila".
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You want one of the Trump stories. Mind you with Trump getting kicked out fascism and racism is on the way out.
How about you start posting ASCII art of flowers?
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I'd love it if they made something that looked exactly like the Honda e sport concept.
Because Honda won't, and even if they did, they won't sell it in the US... they seem to have lost their "fun, but niche" mojo.
Investor alert - (Score:3)
Expect more Tesla branded products. It will be time to disinvest in your Grey Poopon when rumors of Tesla Mustard begin.
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It will be time to disinvest in your Grey Poopon
I hate to tell you, but that's not mustard you've been spreading on your weiners...
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Here's an investor alert: Company subcontracts the production of a limited run item, customers go mental. If this isn't a sign of a good company I don't know what is. Telsa is displaying an incredible amount of brand power here.
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When raw value of an item is pretty much that of a bottle of tequila in your nearest shop, all the rage speaks about madness, and its amplifying. Alright, stakes on the speculation, addressing potential of that target madness. It is not about good company, since this product is not even its product, or related to the company's mission, activities, talents. It depicts black hole in the communal brain.
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You don't need to be successful in your primary mission to be a good company to invest in. Again let me repeat: this is an incredibly amount of brand power. In many cases brand is one of the most valuable things a company has. A company can get away with a *lot* of shit if the brand is liked.
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This is more short-term side-catch, than the power of the company, as such. I get, it might go fine to the collectors of limited bottles, but then you can come with a bottle of limited series every month, which will gradually dissolve itself, apart from rare collect-them-all fans. Power of the company is not in by-products, determined or best-illustrated by these.
Re: Investor alert - (Score:2)
With very few behind-the-locked-glass examples at your liquor store, a really really good añejo or extra añejo should only set you back $60 - $99 for 750ml. Casa Noble is one of my favorite labels for a good smooth añejo and I can get that for just under $60. If you spent $250 on a bottle, it could just be full of Margaritaville Gold ($12) and you would never know; because you probably would never crack the seal of your collector item.
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Tesla Mustard
I think I saw him in the conservatory with a candlestick ... :-)
Brand strength (Score:2, Interesting)
Re: Brand strength (Score:2)
Now is the time to short...
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With a massively profitable record fourth quarter incoming, two gigafactories under construction, a revolutionary new battery type recently demonstrated, Full Self Driving in public beta, and a pro-EV president taking office in January? I mean, it's your money, But nah, i'm keeping my shares.
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Just because a handful of tech bros can't manage to extricate their mouths from Musk's tusk doesn't mean they've got any longevity whatsoever. Lots of companies that fail to live up to their narcissistic dictator's assertions of excellence have a rabid following for quite some time. Many people insisted that whats-his-name behind WeWork was the business messiah right up until the company completely imploded. Despite having significant revenue, their business model was completely unsustainable. Same thing wi
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Why not Tesla weed . . . ? (Score:2)
Musk could make a fortune on that. If you smoke his weed, you get crazy and successful ideas about building electric cars and reusable space rockets.
Now if everyone started taking Telsa Magic Mushrooms and Tesla Synthetic DMT . . . who knows what someone would think up . . . ?
Re:Why not Tesla weed . . . ? (Score:5, Funny)
Tesla snacks, obviously.
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Is that like a consecrated host to go with the "blood" of Elon Musk?
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They're just acting as a storefront for a traditionally licensed distributor who agreed to do the custom branding. I haven't seen any description saying Tesla was involved in the distilling or customizing the tequila. The web page for it does say "Produced by Nosotros Tequila and fulfilled by Speakeasy Co", and Speakeasy Co specializes in this kind of sales.
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They are talking about private individuals selling alcohol which is not allowed in many states.
Re:Re-selling alcohol illegal w/o liquor licensep (Score:2)
Yeah, that wasn't clear from the original content. But yes, if a random person resells one of these bottles with alcohol included, they're legally liable for some serious trouble. If they drink all the alcohol and sell any empty bottle, they're probably in the clear.
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I once bought a sealed new bottle of scotch at Goodwill. In fact I still have it. Its a small bottle shaped like a golf ball in the original 'collectible' box. Somehow it ended up priced $.99 and out on a shelf. I discreetly bought it, and it still has the Goodwill price tag. It looks kind of like a Christmas ornament, but its a sealed new bottle of scotch whiskey.
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never fear, the ATF is here to protect the children! your tax dollars, hard at work, people.
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You make it sound like making random exceptions to the law is somehow a viable way to enforce it. We don't have people regularly going blind and dying from poorly made alcohol in the US because of those laws and the consistent enforcement of them.
The alternative sucks. There's a reason most wealthy countries strongly regulate alcohol.
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bootleg liquor (AKA moonshine) was the product of prohibition (see here if you don't believe me https://en.wikipedia.org/wiki/... [wikipedia.org] )
now, if you want to tell me that alcohol should be kept away from minors, we can talk about that. just, please don't make believe that "people regularly going blind" is a result of underage drinking. there would be no contradiction if alcohol production were regulated such that poison was clearly marked as not for human consumption (at any age), and yet
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No, I fully disagree.
This is simply making sure you're in the market for all parts of somebody's life.
Whether they drive and don't drink or drink and don't drive.
And I mean it’s not like Tesla drivers aren't already drunk with love, whenever they gaze at their Night Club Steve Jobs shrine. ;)
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Yeah, imagine if a [thespiritsbusiness.com] car [northerntool.com] company [worthpoint.com] marketed [pinterest.com] alcohol [lifestyleasia.com] and [pinterest.com] alcohol [thedrive.com] related [lamborghini.it] products [campaignlive.co.uk].
*facepalm*
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If all alcohol was $250 a bottle before scalping, we would see a lot less accidents...
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Telsa fanboys.. (Score:5, Insightful)
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Linux fanboys?
Seriously, in there ever was anything that did not belong wit the others...
I Apple caters to almost militant luddites. And I mean Musk is literally Night Club Steve Jobs. How does Linux fit into this at all?
Re:Telsa fanboys.. (Score:4, Funny)
"Even worse than Apple or Linux fanboys."
Why? This Tequila bottle will go very nicely with my Tesla Flamethrower and in 50 years will sell for a fantastillion on Antique's Roadshow.
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Made-to-be collectables are yawn inducing.
Real rarities, like a 1922 plain US cent, are rare because of historical circumstances.
So sorry. Your Franklin Mint silver rounds do have a melt value, though.
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When has a limited edition alcohol run not caused this to happen? This isn't Tesla fanbois, it's collectors.
It's often not about what is inside (Score:2, Informative)
The thing the article writer does not understand is that there's a huge number of people that collect Tequila bottles, a lot of them are pretty ornate. The Tesla bottle seems to fit well into that collectable category as it's pretty fancy itself...
So it's not surprising that they could go for a lot, especially combined with the limited numbers and branding.
"We don't even know if the tequila is any good." is very much besides the point...
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I'm just impressed by the shape of that blown glass (I've never worked glass myself but a family friend does, and that looks really difficult, esp. given that they had to be produced in bulk)
I know someone who's already gotten a chance to try it and said it was quite good. But I expect most people will just use it as decor. Also, a lot of Tesla investors are also talking about getting one and saving it for various milestones, like S&P inclusion, various share price or production milestones, etc.
Not for
Musk is an inspiration (Score:1)
Musk will hopefully inspire a new generation of CEOs, people who actually know what they are talking about, rather than Wall Street sycophants.
Delivering repeatedly on technically challenging projects makes him super credible, so if he is willing to put his name on a Tequila, there will be lots of buyers.
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Ba-dum *TISS*
You seriously believe that, do you?
Given that I've previously been trigger-downmodded on this, I presume you truly honestly believe he himself puts the wrench on the bolt, the line in the CAD and parameters in the formula of the magical AI space cars "he invented"...
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Ironic you should mention this, given that he's famously unusual among CEOs for doing exactly that, insisting on working every line job at least once in order to get a sense of what can be improved. And his main work at SpaceX these days is Raptor engine engineering.
But no, in general, that's not a leader's job. A leader's primary job is overarching strategic decisions. And the success of a leader is based on how successful their companies are, not how many bolts they personally put on.
Some, however, get
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Part of Musk's brand is aspirational, and completely unconnected with the fundamentals of his business. It is a bit like Connor MacGregor and a certain impeached disgrace, and I bet there is a yuuuuge overlap in fanbois.
This is why Tesla is trading at a 1000:1 PE (or was when last I checked). People see the Musk success stories and want to participate. If they can't afford one of the cars, they buy the stock. If they can't afford the stock, maybe they can afford the tequila. There is a primitave totemic el
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Does it come with a convenient... (Score:2)
I've seen this movie (Score:2)
Good old (initial) (artificial) scarcity ... (Score:2)
... is the best advertiser.
Keep the first production run small. Don't fear missing out on profits. It will serve as an advertisement for the second one, giving you even bigger profits.
I'm sure that's a Ferengi rule of acquisition. Or a wise quote by some elderly Wall Street guru. I never can tell the difference.
Elon Musk is excellent at being logical. Except: (Score:2)
Elon Musk is excellent at being logical. There are areas in which he is not logical:
1) He is not sufficiently logical about women. He has been divorced 3 times. Inside the turbulent personal life of Elon Musk, who's dated Hollywood stars, has triplets and twins, and just had a baby with musician Grimes [businessinsider.com].
2) Elon Musk often does public things that he does not explain well. Two examples:
a) Selling tequila? Empty bottles of Elon [independent.co.uk]
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This post sounds like Philosopher AI / GPT3...
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Now all we need is Tesla hybrid that runs of booze (Score:2)
So we can get loaded with Tesla while loading a Tesla loaded with Tesla.
Marketing ploy? (Score:3)
Let's hope this product does a little better on the market than Trump Vodka did. The one clear difference in this brand is if you get wasted you can now ask your Fully Self Driving Car to take you home. Just make sure you buy the car first. Now that is marketing for you!
https://www.nbcnews.com/busine... [nbcnews.com]
not allowed on ebay (Score:2)
Last I look you could not sell alochol on ebay, Wonder how the listings are allowed.
The secret ingredient... (Score:1)
Limited Edition (Score:1)
What gets me is .... (Score:2)
As a Tesla owner and enthusiast, I found out that this went on sale quickly enough so I could have still ordered a bottle or two. I just couldn't justify that $250 price though, especially as someone who isn't a big tequila fan to begin with.
But the grave mistake I made was in not seeing this as the collectible it really was. So far, every single time Elon Musk has sold some limited time product (like the Boring Company "blowtorch"), it's gone way up in value within hours of it selling out.
They always prod
Okay (Score:1)
> "This is purely selling on the strength of Tesla's brand."
This is purely selling in the strength of a whole lot of stupid people. Fixed that for you.
Distortion from bots / semi-pro resellers (Score:2)
One thing I've notice that been steadily rising the past decade, and really has taken off this year, is people, usually using bots, to buy up any sort of limited quantity product that they think there will be a resale market for, and then turn around to sell it on eBay, etc a huge markup.
New Game Consoles, Concert Tickets, New release Video Cards, pretty much anything they imagine has a profit potential. And it's not just consumer goods, I saw a lot of attempted rent seeking/arbitrage in local real estate